Farida Water
Brand Identity . Web Design - 2025
Brand identity and e-commerce store designed on Salla for an online water marketplace in Saudi Arabia.
Farida Water is an online marketplace that brings together major bottled water brands in Saudi Arabia on a single platform. The project combined brand identity design with an e-commerce interface built to simplify everyday purchasing decisions.
Buying bottled water online is a practical task rather than an emotional one. The challenge was to create a visual identity that feels trustworthy and familiar while making the experience effortless for users.
The name Farida carries personal meaning for the client while also suggesting a distinctive and convenient service.
The identity system balances warmth and functionality through a clean visual language and an accessible interface structure.
The website was designed on the Salla platform, using its technical limitations as a framework to prioritize clarity, ease of navigation, and independent management by the client.
A practical digital identity designed around real business constraints demonstrating how thoughtful design can improve trust, usability, and operational simplicity without unnecessary complexity.
