Visual Identity · Personal Project · 2018
A visual identity translating cinematic emotion into an evolving visual system.
This project explores how visual design can translate the emotional depth of independent films into a unified visual language.
Instead of relying on literal imagery, the system uses abstraction to express atmosphere, allowing each poster to communicate the psychological tone of the film.
A visual identity system for an independent international cinema festival exploring how one abstract symbol can carry six completely different emotional worlds while remaining part of a single coherent language.
The starting point was a question: what connects six completely different films without making them feel the same?
The answer was the eye not as a cinema reference, but as the meeting point between a filmmaker's vision and a viewer's experience. The goal was simple: a viewer should feel the film's mood and emotional tone at first glance, even before watching it.
The eye shifts in shape, density, and character across each poster absorbing the emotional world of each film while its presence holds the entire system together.
Each poster is built from two layers working simultaneously. The first is a silhouette or visual form drawn directly from the film's narrative a window into its world. The second is an abstract background carrying the film's psychological atmosphere through color, texture, and movement.
Color separates the films. The eye keeps them together. What changes is expression. What stays is logic.
The visual system extends beyond posters into tickets, programme booklets, environmental graphics, and merchandise demonstrating how a single visual language can adapt across multiple touchpoints without losing coherence.
